Attraction and Adress to Audience

My cover appeals to the dark and grungy side of my audience and links to the city life aspects of the older ages within my range. I manipulated the photo to black a white to increase the intensity of the light against the artist's skin and defines the creases and folds within the fabric in his denim shirt. The use of the urban background draws in connotations of the wall being a boundary and the connection with the artists defining the boundaries and possibly over coming it. The use of patterning within the masthead reflects cracked and broken similar to some graffiti, again linking towards the wall background and grudge edge to the indie genre.

Old Design

The use of the black, red and white reflects the symbolic style of rebelliousness and gives you a sense that it's not trying to hard to stand out but ironically it does as it's got a very dimmed and monotone image and the vibrancy from the red and white illustrations around the dominant image. The cover then is attracting the female and male based audience through the attractiveness of the model by providing the female audience with aesthetic enticement into the artist and the sexual attraction of the artist. On the other hand the attractiveness and fashion element within the artist acting as a role model for the male audience as well as the connotations of the colour scheme consisting of red which is stereotypically associated with males. The use of the triangle symbol in the "A" letter also links towards the attraction of the indie fan bases within my target audience. The triangle symbol represented within the masthead not only shows the brand but is dedicated to the specific genre of indie rock.

Rough design

Improved Design

The use of the "Z" symbol at the top of each page resembles a more modern style which would be addressing a modern generation. The use of the red also plays as quite eye catching and therefore is noticeable and recognised as one of the repeating magazine conventions. My supporting artists were also quite young drawing in the younger but mature audience range of 16-25 year olds. The manipulations of the photos also proved to give a more vintage and striking look so it capture more attention from the reader as well as appealing to the indie style, so you can tell that the genre is indie rock not just rock itself. The layout of the page in the improved version is a lot more easy to navigate and has less crowding around areas and really shows off the use of colour scheme reflecting conventions.

Rough design

Improved Design

In the improves design I think that the use of the colour scheme also attracts my target audience and it gives off the influence of being very professional and tidy from the layout. The content within the article also attracts the audience as it relates to them in a humane way and really illustrates the artist's emotion and surreal personality through the use of outdoor images and open morality within the context of the feature article itself. Where as in the rough design the layout looked too mechanical and had no consistency in the colour scheme and didn't achieve the image of the artist that I was trying to convey. So by changing and tweaking parts of the article it really brought life to it and illustrated the artist the way I wanted him to be perceived.